In 1986 the marketing pitch was that it would take a day to enjoy Dollywood if a visitor rode all the rides and visited all the shows. I think they (visitors) got here and they realized it was a beautiful location and very family-friendly, and those are two characteristics that have not changed.” Thirty years ago, Owens said, “I think there was that misconception of what would be here - a hyperbole of her country upbringing. While the park embraces technology, Director of Public Relations Pete Owens says it remains a family-oriented, multigenerational experience. Photo gallery: Dollywood celebrates its 30th anniversary Wearing a pale blue glittery dress, Parton greets visitors in the friendly way one would expect from a Dolly hologram. She’s there every day in hologram form standing in Dollywood’s Chasing Rainbows Museum about her life and career. The hotel, not far from the park entrance, is part of another $300 million Dollywood investment to be realized in the next decade. This summer Dollywood again expands with the opening of the 307-room DreamMore Resort hotel on 20 acres. In addition to the park, the Dollywood Company runs the 35-acre Dolly’s Splash Country, Pigeon Forge’s Dixie Stampede dinner attraction and Dollywood Smoky Mountain Cabins. See also: Dollywood milestones | Dolly’s Dollywood favorites | Dolly Parton’s legacy transcends music The award-winning crowd pleaser over the years helped expand the area’s tourist season. Today, after $300 million in investments and numerous roller coasters, restaurants and stage shows later, Dollywood is Sevier County’s largest seasonal employer and the state’s most popular ticketed attraction. A People magazine cover story tagged the venture Parton’s “$20 million hillbilly park.” Parton, the Sevier County native, singer, superstar and businesswoman who gave it its name, did lots of publicity promoting her theme park dream. The park was smaller then - 50 acres to its current 150 developed acres. PIGEON FORGE - Thirty tourist seasons ago as the theme park Silver Dollar City transformed into Dollywood, now-longtime employee Charley Reynolds thinks folks came expecting to see Dolly Parton.
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